At this casual event, Lara (Bang & Olufsen), Esben (Infobahn Inc.) and Kazumasa (Infobahn Inc.) will have a panel discussion on practicing service design everyday for a living. The format is care-free, and there will not be formal presentations as much as questions thrown up on the wall, to spark discussion that we hope the audience will participate in little by little. Esben and Lara have finished the MSc in Service Systems Design at AAU and will share some of the challenges they face while working as service designers, as well as some reflections on how the academic work differs from the professional practice.
Lara Casciola went through the Service Systems Design program at AAU from September 2014 – August 2016. She comes from a background in product design, but moved towards services as an opportunity to apply design thinking more broadly – and potentially more impactfully. During the master’s program, Lara worked as a student assistant with the payments company Nets, helping to develop new digital payment concepts. She did her internship with, and later also worked for, the design agency Kontrapunkt, helping them transition from a focus on pure branding to the wider applications of design. She now works as a service designer at Bang & Olufsen, building up customer services as well as concentrating on the service systems supporting upcoming products.
Originally from Denmark, currently works as a service designer at the digital agency INFOBAHN in Kyoto, Japan. He finished a M.Sc. in Service Systems Design from Aalborg University in Copenhagen in 2016 with a thesis on new service development at the Danish Royal Library. Eager to strike a good balance between cultures, and is working towards combining the best of two worlds to deliver better service experiences.
Having received a master's degree in architecture from Southern California Institute of Architecture [SCI_ARC] in 2007, Kazumasa transnationally worked for architecture offices and digital productions mainly in Los Angels, Brussels and Tokyo as a design professional. Currently he resides in Kyoto and works at INFOBAHN as a Design Director/UX Designer for a wide range of projects from “pixels” to “meters” along with the user insights. He was awarded prizes as a member of the team in The Japan Media Arts Festival, The Tokyo Interactive Ad Awards and The New York Film Festival.
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