I'VE LEARNED NEW WAYS OF THINKING

"Service Systems Design is a design field which focuses on ethnography, co-creation and new solutions for a user in either an existing system or a new system. Having a background in interior and spatial design, this programme in Service Systems Design at Aalborg University Copenhagen has taught me new ways of thinking in how to design and for whom I am actually designing. There are many tools and methods that can be used when designing a service. One of the methods I really find helpful and inspiring is ‘design thinking’ - and it is surprisingly not just thinking about design.

I’m very glad to be studying in Copenhagen as it is one of the greatest cities I’ve been in, and I look forward to the next semesters I’m going to spend here learning and practicing service design."

PHUONG NG, M.SC. IN SERVICE SYSTEMS DESIGN


WORKING WITH YOUR PASSION

“I chose to study Service Systems Design in Aalborg University Copenhagen, because had realised from my student jobs that I really wanted to learn how to improve processes and make better customer experiences. I felt that I had encountered so many situations, where I didn’t understand why this or that couldn’t be made better. A lot of services are suboptimal, and I wanted to learn why this is, and what I might be able to do about it. Attending this particular Master’s programme has allowed me to 1) approach something I am not happy about, and see how it can be done better, and 2) go through the process of developing new, meaningful service offerings.

I am surprised at the support service design is getting around the world, and the community around the field is so open to exchange ideas that I am very optimistic about the future. We also experienced this openness, when some of us students organised a study trip to visit nine different, high profile service design institutions in London in January 2016. To AAU’s credit, they were willing to support our trip financially as well as provide us with a space to present our experience when we came back.

The study is young and flexible which means you can take on almost any project you are passionate about, and work on it from a relevant angle within the service design approach. The study is also very international and surprisingly diverse in terms of academic backgrounds. In my experience, the projects we have done really reflect this diversity, and I am sure that this network will be a great asset to all alumni in the future.”

ESBEN GRØNDAL, M.SC. IN SERVICE SYSTEMS DESIGN 

Esben holds a bachelor’s in Aesthetics and Culture from Aarhus University. Before embarking upon his master studies, Esben worked with customer service and development at Andersen Bakery; the fourth largest bakery concern in Japan.

 

FOCUS ON THE USER

"My motivation for studying Service Systems Design is an interest in learning more about the disciplines involved in developing good, effective and well-functioning services. This includes research and identification of user needs, analysis of research, idea generation, concept development, test and implementation.

One interesting aspect of Service Systems Design is that the user is in focus during the entire development process. Also very interesting are areas such as emotion and communication in relation to interaction, people organisation and planning as well as being part of value creation.

The programme is founded in both theory and practice. First, we learn about relevant theories and methods which we subsequently test in our projects. Our class have many different nationalities, so apart from gaining academic value, I also gain experience in teamwork across academic, cultural and linguistic backgrounds. I am sure that this is quite valuable for my future career either in a private company or the public sector."

LOTTE SKJØDT HANSEN, M.SC. IN SERVICE SYSTEMS DESIGN